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'Common' sense would imply that everyone has it, being 'common', right? Sometimes it's useful to refresh your mind of some basic principles. Before you start, consider some of the following ideas to ensure that you keep common sense in the forefront of your mind when betting. It's quite easy to get carried away and end up losing money if you're not careful, afterall if it was that easy to win from the bookies we'd all be millionnaires and the bookies would go bust! So, keep your wits about you through considering the following tips.

Don't bet more than you can afford to lose
It's a bit of an age old cliche, but it's a correct one. Don't place down more than you can afford to lose, and don't assume anything. Don't fall foul of thinking that you can afford to lose £10, but place £20 down thinking that Man United will definitely beat Charlton at home. You may end up losing the lot if you have a bad week.

Don't have just one online bookie account, open several
Bookies offer fairly similar odds on your average game. However, sometimes odds will slightly differ, with a bookie thinking that a game is not as one sided as another bookie thinks. It's important for you to be able to shop around effectively and get the best odds possible. Why bet on games with odds that are less than you can get elsewhere? It could mean a big difference in winnings even between odds of 14/1 and 16/1 between bookies if you get a few winners in a permutation such as a Lucky 15.

By opening several accounts you'll also be able to take advantage of many incentives offered between bookies, such as free bets. Check out our bookies comparison to review some of the more popular online bookies.

Favourites sometimes lose! Upsets happen
How many times in the history of sport have we seen an underdog take the lead, or beat a favourite? You've got to play your cards right and cover yourself where possible. Check out our strategies page and our section on spotting value to see how you can ensure you cater for the unbelievable! Don't assume you've picked a sure-fire winner and place more than you can afford to lose.

Don't dilute your stake too much
Permutation bets like a Goliath can dilute your stake so much that if you get only 1 or 2 winners out of 7 or 8 outcomes, you can still come out losing. You've got to play the percentages game.

For example, if you're predicting 8 correct scores, to achieve 2 correct is doing pretty well, and more than this would be excellent. So, when you look at it a permutation that dilutes your stake so much that you've got to have an exceptional week to break even is sometimes not worth it.

Check out our calculators, strategies, and our bet types sections to learn more about how to choose the strategies and permutations that best suit you, plus calculate your potential winnings before you start. It's essential you weigh up your potential winnings or losses before you place your stakes.

Have a strategy, or mix of strategies
Strategy is one of the most important considerations when betting. Bookies make their money out of people who just have the odd bet once in a while on their favourite team to win, and don't count their winnings or losses.

People sometimes win, sometimes lose, but overall they're just having the odd flutter without thinking about it and the 'bookie will always win' as the saying goes.

Take a look at our strategies page. It explains a range of ideas you might want to consider, including how to cover yourself for those times where you could potentially lose, how to bet on a mix of long-shots and more likely bets, and even guaranteed winners - commonly called 'arbitrage'. You'll also get some ideas on how to look for value - the bookies price odds according to what they think will happen. Your task is to out-wit them on those games where they've been too generous on the odds for a team, effectively 'spotting the value'.

Keep track of your wins and losses
Keeping track of your winnings and losses is very important. If you just bet each week and write off the losses you'll soon find yourself having bet too much and lost too much.

If you keep tally on what you're staking and winning you'll be able to adjust your strategy to be more liberal or conservative. For example, if you've had a good week of winners, and are £30 up, perhaps you can then afford to take a bigger risk on the next game you bet on. The bigger risks return the bigger rewards. If you're down then perhaps you need to adopt a strategy that is conservative and claws back losses gradually without exposing yourself too much.





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